Example sentences for: wilcha

How can you use “wilcha” in a sentence? Here are some example sentences to help you improve your vocabulary:

  • Wilcha arrived at Columbia House in the middle of the alternative-rock explosion, which at the time looked like it was going to reshape the music industry but would instead quickly fade away.

  • In 1993, upon graduating college with an ever-marketable degree in philosophy, Wilcha took a job at the Columbia House record club (which was co-owned by Sony and Time Warner) as a marketing assistant, mostly so he could buy time until he figured out what he was really going to do with his life.

  • The Target Shoots First begins with Wilcha's adjusting to the vaguely Dilbertesque world of Columbia House and delineates the sharp division between the suits on the 19 th floor (home of marketing) and the creative people on the 17 th floor, and then shows what happened when Wilcha and a colleague were given a mandate to create a separate alternative-rock catalog that Columbia House could send its subscribers.

  • What all this meant was that people like Wilcha, which is to say people who had been listening to Nirvana and the Replacements and Minor Threat and Hüsker Dü long before Nevermind broke, suddenly seemed incredibly valuable.

  • When Wilcha and his colleague were given the job of starting the alt-rock catalog, they explicitly adopted a team structure, breaking down the traditional hierarchical division between the 19 th and 17 th floors and integrating the marketing, creative, and design functions in a way that had never been done before at Columbia House.


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