Words similar to wanamaker
Example sentences for: wanamaker
How can you use “wanamaker” in a sentence? Here are some example sentences to help you improve your vocabulary:
Although providing consumers with low prices for a limited range of goods underpins the strategy of mass merchants and national chains, department stores (going back to Wanamaker) rely on offering consumers a diverse and exciting collection of goods.
The early twentieth-century success of Wanamaker’s and other department stores illustrates that the keys to effective retailing are providing customers with a variety of desirable products, procuring those products at a low enough cost to make a profit, marketing them well, and charging prices that reflect customers’ willingness to pay.
Unless Wanamaker was willing to pay double for reaching the right half of the people, his total ad spending would go down and not up.
Many of the first department stores have names that are still familiar: Macy’s in New York, Marshall Field’s in Chicago, John Wanamaker in Philadelphia.
For example, Wanamaker’s “one-price” policy was initially adopted by wholesaler Arthur Tappan in the 1820s and experimented with by Lord & Taylor in 1838 and Rowland Macy in the early 1850s.
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