Example sentences for: sega

How can you use “sega” in a sentence? Here are some example sentences to help you improve your vocabulary:

  • But even if you haven't noticed Dreamcast before today, it's a safe bet that over the next few months the product is going to become inescapable, since Sega is in the process of spending tens of millions of dollars on an elaborate marketing campaign that includes, among other things, sponsoring tonight's MTV Video Music Awards.

  • The irony, though, is that the TV ads for Dreamcast that Sega has run in Japan--where the system was launched last November--really are like nothing you've ever seen before.

  • They're self-flagellating, bitter ads that acknowledge not only Sega's past blunders--in the early 1990s, Sega was the dominant video game maker, but it was crushed by both Sony and Nintendo when the Playstation and N64 systems--but also the quixotic nature of the Dreamcast launch.

  • The later ads are slightly more hopeful, but the overriding tone, which one Sega exec calls "this sort of wacky hara-kiri approach," stays similar.

  • Over the years, advertisers have tried all kinds of tactics to attract customers, and more recently those tactics have seemed to cover the full spectrum of the possible, including the utterly oblique (Infiniti's first campaign), the willfully tacky (Mentos), the memorable-for-memorability's-sake (Outpost.com's flying gerbils and ravenous wolves), and the self-loathing (Sega's Japanese ads for Dreamcast, which I wrote about here last week).


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