Words similar to rebranding

Example sentences for: rebranding

How can you use “rebranding” in a sentence? Here are some example sentences to help you improve your vocabulary:

Rebranding the University of Chicago as a "fun" school deserves a place in the annals of marketing lunacy, alongside "Weyerhaeuser: the tree growing company" and the New Coke.
The rebranding campaign, which cost BA more than $95 million, will be scrapped and the tail fins repainted with a design based on the original "Union Jack" flag used by Adm.