Words similar to news-hook

Example sentences for: news-hook

How can you use “news-hook” in a sentence? Here are some example sentences to help you improve your vocabulary:

In her report, Amgen's Osnat Benshoshan shares some thoughtful tips with her peers among the pharmaceutical marketing fraternity: ‘use an A-list celebrity’; find a ‘news-hook’ that links the celebrity and your product; develop some simple messages; and make sure the celebrity delivers them at every appearance.