Words similar to gimmick

Example sentences for: gimmick

How can you use “gimmick” in a sentence? Here are some example sentences to help you improve your vocabulary:

I rushed to the phone and called the movie's publicists to make sure this was a promotional gimmick.
The Net remains more a gimmick, a way to signal to voters that Sen.
In Dave , the gimmick is a look-alike who becomes president after the real president has a stroke atop a bimbo.
Whatever their validity as measures of academic excellence, the annual rankings are a brilliant gimmick for U.S.
This sort of program is much more than a PR gimmick.