Words similar to gimmick

Example sentences for: gimmick

How can you use “gimmick” in a sentence? Here are some example sentences to help you improve your vocabulary:

1, 2002--an idiotic gimmick Largent is either stupid enough to believe in sincerely or cynical enough to push despite its idiocy (I have my hunch) and something called the Parental Rights and Responsibilities Act.
The dual role is Cramer's gimmick, and more power to him for having the energy to exploit the possibilities inherent in straddling two worlds.
The Monica-Chandler covert romance is as ripe for comic exploitation as the early days of Ross' Rachel fixation, but it doesn't try to bait viewers into watching with the tired "Ooh, maybe next week they'll get together" gimmick so many sit-com writers seem to fancy.
The London Guardian 's Joanna Coles says her presence is "so obvious a gimmick to draw in those who don't normally bother to see the Bard that it's almost insulting."
"Not too many people want ____________ at 4 a.m., so it's not that great a gimmick."