Words similar to gimmick

Example sentences for: gimmick

How can you use “gimmick” in a sentence? Here are some example sentences to help you improve your vocabulary:

Bernard Salick's entrepreneurial ideas may play in California, but they'll never make it in New York, says Warren Enker: "Not too many people want ____________ at 4 a.m., so it's not that great a gimmick."
The dual role is Cramer's gimmick, and more power to him for having the energy to exploit the possibilities inherent in straddling two worlds.
The gimmick seems to be that you take an issue in the news and list the various "buzzes" on it--"buzz" No.
But there's at least one obvious problem: The gimmick depends on high school segregation.
I rushed to the phone and called the movie's publicists to make sure this was a promotional gimmick.