Words similar to gimmick

Example sentences for: gimmick

How can you use “gimmick” in a sentence? Here are some example sentences to help you improve your vocabulary:

It may turn out that the X Percent gimmick is just that, and that if you want to substitute class-based preferences for race-based preferences, there's no short-cut that miraculously avoids the need to examine each individual's record--or that automatically produces high minority admissions.
Ebert lays into the film, saying it's "shameless in its use of mental retardation as a gimmick, a prop, and a plot device.
This sort of program is much more than a PR gimmick.
While admitting that some Americanisms, such as teenager, babysitter, know-how, gimmick, stunt, commuter , and blurb add vigour and dynamic expression to the language, the book draws the line at diaper, drug-store , and sidewalk (for which the English have the patently superior nappy, chemist's and pavement ), and at the American habit of turning nouns into verbs (to hospitalise) [ sic ].
I rushed to the phone and called the movie's publicists to make sure this was a promotional gimmick.