Words similar to gimmick

Example sentences for: gimmick

How can you use “gimmick” in a sentence? Here are some example sentences to help you improve your vocabulary:

"Not too many people want ____________ at 4 a.m., so it's not that great a gimmick."
I rushed to the phone and called the movie's publicists to make sure this was a promotional gimmick.
I actually find the listing of names a perfectly fine gimmick.
Ebert lays into the film, saying it's "shameless in its use of mental retardation as a gimmick, a prop, and a plot device.
This is an accounting gimmick, which would keep the trust fund technically solvent for a time without reducing costs overall.