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Example sentences for: daifotis

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And Daifotis , like the other spots in the Bozell-Eskew campaign for the pharmaceutical industry, marks the convergence of political and commercial advertising.
The producers of Daifotis faced a Herculean task: Survey data showed that their client, the pharmaceutical industry, had an image problem.
Reinforcing the commitment and humanity that energize this individual and the behemoth behind her, the final chyrons stress that this is no pat pitch: à la political spots that seek to convince the viewer that she is on the threshold of a wider truth, Daifotis serves up a toll-free number.
Daifotis , produced by Carter Eskew of Bozell-Eskew for the Pharmaceutical Researchers and Manufacturers Assn.