Words similar to commoditization
Example sentences for: commoditization
How can you use “commoditization” in a sentence? Here are some example sentences to help you improve your vocabulary:
But where companies in other industries can resist commoditization through technological breakthroughs, better assembly lines, and--ironically--powerful branding, ad agencies seem at a bit of a loss.
("Commoditization" is therefore different from "commodification," the word cultural critics use to decry the corruption of higher goods by commercial values.
The greatest example of a company avoiding seemingly certain commoditization is Intel, which continues to charge premium prices for its microprocessors even though, by all accounts, its Pentium chips are no more powerful than chips made by Intel's two main competitors, Advanced Micro Devices and Cyrix.
In some cases, with the auto industry being the best example, commoditization has been fended off by the enormous capital investment required to enter the business.
Still, this supposed ubiquity of commoditization is difficult to square with one fact: A few large corporations dominate many, if not most, major U.S. industries.