Example sentences for: commoditization

How can you use “commoditization” in a sentence? Here are some example sentences to help you improve your vocabulary:

  • Finally, and perhaps more dubiously, commoditization has furthered the democratization of fashion and interior decoration.

  • But where companies in other industries can resist commoditization through technological breakthroughs, better assembly lines, and--ironically--powerful branding, ad agencies seem at a bit of a loss.

  • The greatest example of a company avoiding seemingly certain commoditization is Intel, which continues to charge premium prices for its microprocessors even though, by all accounts, its Pentium chips are no more powerful than chips made by Intel's two main competitors, Advanced Micro Devices and Cyrix.

  • Commoditization can only take place, after all, in a world in which second-tier companies can compete in terms of quality and efficiency with top-of-the-line companies.

  • What it does mean, though, is that commoditization does its work not by becoming a reality (which would entail ever-shrinking margins and stagnant stock prices) but by remaining a perpetually present threat.


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